Attic Backpackers

• Creative Direction
• Creative Asset Development
• Motion Design
• Photography
• Web Design
• Copywriting
• Signage
• Print Marketing Collateral
• Web Development
• Brand Development
• Branded Merchandise

Attic is an iconic hostel located right in the heart of the CBD, and they needed a new brand identity more fitting with younger travellers. With plenty of private equity owned competitors, Attic also needed an identity that would set it a part in the market. Our answer was unique typography, a bold colour palette, and a brand tone that no private equity company could copy!

With brand complete, we also designed and developed their new website. Again, we focussed on keeping the tone fun and friendly and very local. The final result was a UX-friendly website that encouraged quick bookings, while also expressing the brand's fun side.

We also helped Attic with a range of brand assets, including posters, social media templates, staff uniforms, and a full suite of new signage. Also, watch this space for more photos of the refreshed entranceway, which was completed in partnership with Resene.